If you answered yes to just one of these questions, you’ll be pleased to know I’ve got the solution for you right here as we’ve just launched our online course Winning with Data.
Great question! In this course, which mirrors the approach we took in our best-selling book Winning with Data: CRM and Analytics for the Business of Sports, we take you on a soup-to-nuts journey that covers everything you need to know to begin, or improve, your knowledge of data as a rights owner in sports. In addition to discussing the theory, we discuss real use cases to help you understand how we apply a data-driven approach, plus you get your hands dirty working with great software in the multiple exercises you must complete to earn your certificate.
Across the seven modules in our course:
You might think it’s because the global pandemic has led to a growth in home learning, or the sports industry has realised how crucial digital fan engagement is when you can’t compete in front of a live audience. But, while they’re both incredibly valid reasons, mine go back a bit further than our current crisis.
In July 2018, I read that Marks & Spencer were launching their own data academy as a way to ensure they had enough data-literate staff to future-proof their business. The 2019 European Data Market Monitoring Tool reported 571,000 unfilled positions due to the shortage of professionals with data skills, and then earlier in 2020 the Publications Office of the European Union cited that data and analytics were at the top of the list of critical skills shortages across the continent.
To me those are three strong reasons to start training in this field!
I don’t mind admitting that, while at Winners we do our best to demystify the world of data and try to avoid industry jargon that can confuse “outsiders” most people still consider it to be a pretty complex field. Our course takes you through the foundational principles you need to be aware of, different forms of relevant data analysis, the multiple ways we use data for targeted marketing, the data legislation you need to be aware of, and the need for change in the way we work.
When you’ve completed it, you’ll be able to:
We’re proud to bring this opportunity to you. Our industry needs more data skills in all departments – marketing and communications, ticketing and merchandise, sponsorship and broadcasting, participation and volunteering – so please take a look and see what you think.
I’d love to get your feedback about our website, hear your thoughts about our proposition, and listen to any recommendations you might have, so please get in touch or leave your comments here.
With grateful thanks to: