Winners Blog 2019

We hope you enjoy our blog posts - they demonstrate the way we think and work.

Use your Database to Improve your Digital Advertising ROI

It’s really easy when you’re busy at work, to forget about how you can improve the outcome of your task if you had access to something that’s sitting on someone else’s desk. We often work in silos, with our heads down, and do the things we’ve always done in the way we’ve always done them. This is a common and natural outcome specifically for businesses that were created BD as opposed to AD (that’s before data and after data. Some people might think it should be before digital and after digital, but for me, you don’t do digital without data.)...

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YES you can use an opt-out instead of an opt-in!

Those of you who know me, will also know that I’ve been on a bit of a crusade to dispel the many GDPR myths that are out there (you should email your database to ask them to opt-in, you have to ask for a third party opt-in to send your sponsor messages, you must get profiling consent to email in segments….the list goes on…..). But the reason for my soap box moment right now is not to contradict a message but to deliver one. As loudly as I possibly can. For some reason – and I don’t know what it...

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How to measure the success within email marketing

In any business, or indeed area of business, it is always important to strive to improve. Email marketing is no different; but how do you begin to measure the success of your email campaigns and what key metrics should you look at? Whilst this may depend on the purpose of your email; engagement, revenue, awareness or one of many others, there are some key metrics you should always look at. Most email marketing platforms allow you to monitor, track, and analyse your campaign results. We believe some of the most important metrics include; open rate, click through rate, click to...

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Data Breach Fine of £183 mn for BA – what does it mean for #SportsBiz?

Many of you will have woken this morning to see the story of British Airway’s giant £183 million fine from the Information Commissioner’s Office (ICO) for a data breach. No, it wasn’t because they sent emails to customers who hadn’t opted-in (although I’m not making light of that matter), nor did they use wording on their forms that wasn’t clear enough (again, something we should be paying attention to). It was because they had the data of 240K customers stolen last year – contact details and more importantly, credit card details – and while the thieves were the ones who...

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