Our Blog Posts

We hope you enjoy our blog posts - they demonstrate the way we think and work.

THE SINGLE CUSTOMER VIEW – IT’S NOT THAT COMPLICATED

“Experts” have a habit of making things sound more complicated than they are – this allows their expertise to appear even more valuable than it actually is.  So let me dispel a myth that seems to be perpetuated by the CRM industry – achieving the holy grail of data driven marketing, the Single Customer View (SCV), is not that complicated! Wikipedia’s definition is that SCV is “is an aggregated, consistent and holistic representation of the data known by an organisation about its customers”.  And that’s it.  No scientific formula, no techno-babble that has marketers running for cover.  It’s just all...

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ARSENAL THE REAL WINNERS IN DELOITTE FOOTBALL MONEY LEAGUE

Deloitte recently released the 16th edition of their Football Money League, a summary of the 20 highest earning clubs in the world (see the infographic here).  Their League is published eight months after the end of the previous season and is widely considered “the most contemporary and reliable analysis of clubs’ relative financial performance” in three key areas:  matchday, TV and commercial. Much has been reported about some of the key statistics, such as Real Madrid retaining its position at the top and breaking €500 million for the first time, and Manchester City’s meteoric rise from twelfth spot to fifth.  But...

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