Our Blog Posts

We hope you enjoy our blog posts - they demonstrate the way we think and work.

Changes In Customer Behaviour

Have you ever been in a conversation, right in the middle of a sentence, when the person you’re talking to looks at their phone, scrolling to see their latest notifications and messages? And what about those smartwatch users who think they’re being discreet, just looking at the time, but their lingering glance lets you know they’re reading an email. And what about you, when you’re watching a match, or your kids playing, how many times do you pull out your phone and see what else is happening?  Human behaviour is changing. We’ve so much choice, so much content, we receive so many messages – constantly – and we’re “always on”.  What are you doing to...

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Winning with Data: 1st Edition vs 2nd Edition

I’ve been asked a few times what the difference is between the first and second edition of Winning with Data but the number one question I’m asked is, “is it worth me reading the second edition if I’ve read the first? Before I started writing this second edition, I did a lot of research on what you should do to differentiate the editions. The advice ranged from “change the cover“ (tick) and “ensure you get a new ISBN” (hmmmm…..that’s my publisher’s role), to ensure there’s a “substantial change” and a “material improvement”. The challenge for me was there’s no definition...

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Software Procurement Process – the Winners Way

Those of us working in the sports industry know that rights owners often must operate with very lean teams – this is certainly true of national governing bodies, some international federations, clubs that sit lower down in their respective leagues, and any organisation in a niche sport. This often results in people doing more than one job or taking on tasks outside their traditional domain and, particularly when it comes to IT, you won’t find many rights owners that have Gartner’s recommended ratio of 5% of full-time employees as a percentage of total employees. This often leads to an absence...

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Learn More about CRM with our Online Course: Winning with Data

Do you: Need to upskill your team to be better prepared for our data-focussed world?Want to increase your chances of having a job for life? Want to improve your skills to secure that longed-for promotion?Need to ensure your CV stands out amongst everyone else’s applying to work in sports? If you answered yes to just one of these questions, you’ll be pleased to know I’ve got the solution for you right here as we’ve just launched our online course Winning with Data. What will you Learn? Great question! In this course, which mirrors the approach we took in our best-selling...

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Legacy Planning ACV (“After Coronavirus)

To quote the great Mark Ritson (and when I say “great”, I mean my absolute favourite columnist who doesn’t hesitate to say it exactly as it is) “we should not shy away from talking about customers and business in the age of coronavirus.” That’s the theme of this post – that while I love reading about all these creative ideas rights owners have come up with to beat the COVID-19 blues, from Leyton Orient’s Quaran-Team to the Utah Jazz Player Podcasts, I’m looking at these executions and wondering  why they’ve been put together with a short term view: where’s the...

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Four Challenges and Four Opportunities for CRM in Sports

Excerpt from Winning with Data – CRM and Analytics for the Business of Sports. The sports marketing industry has been around for many years. While the 1984 Los Angeles Olympics holds claim to being the first US event to generate broadcasting fees, the to-the-death arena fights of ancient Rome could also be considered a foundation to what’s now a multi-billion-dollar global business. Regardless of whether you believe the catalyst was our first formalised approach to commercialising an event, or wealthy aristocrats sponsoring gladiators, why has CRM become so important to the sports world that it now deserves its own book?...

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HELP! I can’t get my opt-ins into my database. A post to help Mailchimp users/developers.

Winners is a tech-neutral consultant – and by that we mean we’ll either help clients understand how to get more from their existing stack or help them identify the right tech for their current state and desired future state. However when it comes to email marketing, if a client has no experience whatsoever with using contact data, we recommend Mailchimp. The reasons are it’s very easy to use, its relatively cost-effective, and there’s no fixed term contract so you can cut your teeth on it but then move if/when your progress dictates it. Another reason is there’s a huge amount...

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Shortlisted for the Yahoo! Sports Technology Awards

I was thrilled to learn last week that Winners had been shortlisted for the Yahoo! Sports Technology Awards 2019 for our work on UEFA GROW’s IT Maturity Matrix (if you haven’t yet heard of UEFA GROW you can read more here). You’ll be able to read more about the matrix once the shortlisted projects are published but one key component of it is the use of Tableau for data visualisation – the term coined for the presentation of data in a pictorial or graphical format. With Tableau, or indeed any software of its ilk, you can build interactive dashboards that...

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“Tell them what you are going to tell them. Tell them. Tell them what you told them.”

Whether it’s Aristotle or Dale Carnegie you ascribe to this quote, the principle behind it is that sometimes we need a bit of repetition to really understand something. Mike Bohndiek, a leading technology, commercial and business change professional operating in the sports industry, recently reviewed my book, Winning with Data – CRM and Data Analytics for the Business of Sports, and used the above to refer to the way the chapters are broken up into an introduction, thoughts, examples and summaries. In his opinion, this approach helped make it “a good read on a plane” and “light work”.  That’s exactly the...

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“A refreshingly straight-forward take [on CRM and data intelligence] in an easy-to-consume style”

Brent Leary, an authority not just on the use of data in business, but a thought leader on voice activation and a commentator on Amazon's behemoth of a business, hit the nail on the head when he reviewed my newly-published book for the sports industry. Paul Greenberg, the "godfather of CRM" who generously provided the book's foreword (worth buying just for that) also pointed out "it reads the way you speak" with Russell Scibetti of KORE adding that it's "the perfect balance of philosophy and practicality". And this is exactly what I was aiming for when I set out to...

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